Fresno marketing agencies bet on people as AI and Gen Z change ad work
The Valley's three largest agencies reported nearly flat headcount on The Business Journal's 2026 list, and a Fresno agency owner says AI speeds up production but can't replace creativity.
Lucy Siong, owner of Fresno-based Siong Marketing, told The Business Journal that AI will speed up planning and production but won't replace human creativity. The three largest Central San Joaquin Valley agencies reported 79 employees combined on the 2026 list, compared with 78 in 2025.

